For this project, I developed several concepts for the iconic brand MSCHF, specifically focusing on bags. Each idea embraces the brand's distinctive sense of humor and keen insight, ensuring a playful yet thoughtful approach. My concepts explore various styles and functionalities, aiming to resonate with their audience while maintaining the brand's unique identity. I enjoyed the creative process of blending practicality with whimsy, and I believe these concepts can contribute to MSCHF's exciting product lineup.